Privacy controls to be adopted by mobile phone operators

Recently the BBC reported that ‘ international mobile operators would be giving customers more control over how data about them is being used.’

The action will limit the kinds of data available to marketers and others if a subscriber adds restrictions.

“There’s a burning need for the industry to develop a way to communicate what the consumer has consented to,” said Andrew Bud, head of the Mobile Entertainment Forum (MEF) which is co-ordinating the tools’ development.

Here’s hoping Australia is a part of this.

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