Personal branding in the age of Google

Although written three years ago, Seth Godin’s piece on personal branding in the age of Google is as relevant as ever. He details how a friend advertised for a housekeeper and what happened when said friend Googled all applicants….

Godin says

Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.

As always, excellent advice from Seth Godin.

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