Although written three years ago, Seth Godin’s piece on personal branding in the age of Google is as relevant as ever. He details how a friend advertised for a housekeeper and what happened when said friend Googled all applicants….
Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.
As always, excellent advice from Seth Godin.