Parents, teens and online privacy: the Pew Report 2012

Although the Pew Report is US in origin, it is a useful tool to gauge how teenagers and parents use and view the internet and their online privacy.

  • 81% of parents of online teens say they are concerned about how much information advertisers can learn about their child’s online behavior, with some 46% being “very” concerned.
  • 72% of parents of online teens are concerned about how their child interacts online with people they do not know, with some 53% of parents being “very” concerned.
  • 69% of parents of online teens are concerned about how their child’s online activity might affect their future academic or employment opportunities, with some 44% being “very” concerned about that.
  • 69% of parents of online teens are concerned about how their child manages his or her reputation online, with some 49% being “very” concerned about that.
  • Some of these expressions of concern are particularly acute for the parents of younger teens; 63% of parents of teens ages 12-13 say they are “very” concerned about their child’s interactions with people they do not know online and 57% say they are “very” concerned about how their child manages his or her reputation online.

View the summary of findings here or download the full report here.

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