Recently entrepreneur Seth Godin wrote about digital tribes as a way of building communities we care about. He explains:
One way to look at the web is that it’s billions of people, anonymous, a shooting gallery of others. The other way is to visualize the smaller circles, the tribes of interdependent human beings helping and being helped.
When we steal or disrupt or game the system of a community we care about, we hurt everyone we say we’re connected to, and thus hurt ourselves.