Spying on shoppers?

Recently reported in the news is the UK supermarket Tesco and their plans to scan shoppers for advertising purposes. The Sydney Morning Herald explains:

British supermarket chain Tesco is installing hundreds of high-tech screens that scan the faces of shoppers as they queue at tills to detect their age and sex for advertisers.

The supermarket has signed a deal with Amscreen, a digital signage company owned by Lord Alan Sugar, in a move which drew concern from privacy campaigners about the growing use of ”invasive” technology in shops.

Cameras built into a digital advertising display above the tills identify whether a customer is male or female, estimate their age and judge how long they look at the advertisement displayed.

The ”real-time” data is fed through to advertisers to give them some idea of how effective their campaigns are and to enable them to tailor advertisements to certain times of the day

Not sure what this means for Australia and whether we can expect this soon. Read more here.

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