The Australian Communications and Media Authority has published the final version of the report Like, post, share: young Australians’ experience of social media.
Some of the results include:
- Two thirds of 12-13 year olds (67 per cent) used a social networking service (SNS) in the last four weeks on a computer, 85 per cent of 14-15 year olds have done this, as have 92 per cent of 16-17 year olds.
- The younger age group (eight to 11 years) are active social network users – 78 per cent of eight to nine year olds and 92 per cent of 10-11 year olds have used a social network. The most popular social network amongst this younger age group was YouTube—more than half of the eight to nine year olds surveyed (53 per cent) and the majority of 10-11 year olds (69 per cent) had used this site.
- The majority of 12-17 year olds reported having used a social network,– especially those aged 14-17 years (97 per cent of 14-15 year old and 99 per cent of 16-17 year old internet users).
- Facebook was the most popular social network service for 12-17 year olds. The majority of Facebook users use the site at least daily and in some cases, more often. For example, the majority of Facebook users aged 14 and over in our study were more likely to use Facebook more than once a day (47 to 50 per cent) than daily (32 per cent). (page 8)
- Twenty one per cent of 14-15 year olds reported having been cyberbullied, compared with four per cent of eight to nine year olds. Reported experiences of cyberbullying amongst 10-17 year olds appears stable since 2009, but has marginally increased for the youngest age group (eight to nine year olds).
- The children and young people who reported that they had been cyberbullied were also asked who they told, and the majority did tell someone. All the eight to 11 year olds who had experienced cyberbullying told someone, and the majority of the older children did so as well (89 per cent of 12-13 year olds, 93 per cent of 14-15 year olds and 87 per cent of 16-17 year olds told someone).
- Thirteen per cent of 16-17 year olds reported that within their group of friends, either they or someone else has sent sexually suggestive nude or nearly nude photos or videos of themselves to someone else. Eighteen per cent of 16-17 year olds reported that they or someone within their group of friends had received sexually suggestive nude or nearly nude photos or videos of someone else. Parents underestimated the extent to which their children were exposed to sexting.
Read the whole report here.