In a slightly scary article, the Sydney Morning Herald is reporting that computers are doing are thinking for us. What we search for and what we like is being recorded by companies like Google and Facebook. In turn, our search results are being skewed to results that Google and Facebook thinks we want, based on our previous history.
But what are we missing out on when algorithms decide what we should consume? That’s a question author Eli Pariser tried to answer in his 2011 book The Filter Bubble: What the Internet Is Hiding from You. In it he points out that the formation of filter bubbles on the web could be harmful, especially if internet users are not aware of their existence.
Read the whole article here.