Us vs us

Recently entrepreneur Seth Godin wrote about digital tribes as a way of building communities we care about. He explains:

One way to look at the web is that it’s billions of people, anonymous, a shooting gallery of others. The other way is to visualize the smaller circles, the tribes of interdependent human beings helping and being helped.

When we steal or disrupt or game the system of a community we care about, we hurt everyone we say we’re connected to, and thus hurt ourselves.

This is another take on digital citizenship really; the idea that we need to contribute positively online. Read the whole post here.

Living with your ‘backlist’ forever

Entrepreneur Seth Godin has written an excellent post on how we all have to live with what we publish on the internet – forever. He explains:

Today, of course, the work you put on the internet has a good chance of staying there for a very long time. The internet doesn’t easily forget.

That TED talk, then is going to be around for your grandchildren to see. The review of your new restaurant, or the generous connection you made on a social network–they’re going to last.

I almost hired someone a few years ago–until I googled her and discovered that the first two matches were pictures of her drinking beer from a funnel, and her listed hobby was, “binge drinking.” Backlist!

You’re going to become a lot more aware of the posterity of the work you do. It’s all on tape, all left behind. Just as you’re less likely to litter in your own backyard, the person aware of his backlist becomes more careful and civic minded.

You may have heard of a digital footprint. This is pretty much what Godin calls our ‘backlist’. What we create online is going to be around for a long time and we need to make sure we’re proud of it. Read Godin’s whole (short) post here.

Seth Godin – freedom in a digital world

Seth Godin, author, public speaker and entrepreneur has written a post entitled Freedom in a digital world. Here he poses important questions in relation to digital privacy such as:

One argument is that those with nothing to hide are already being surveilled in countless ways, and we probably ought to make laws to get those that would hurt the rest to be included.

The other argument is that all surveillance is too much, and it should be permitted to wear a clown mask into a bank and there ought not to be speed limits.

As usual, we’re going to end up somewhere in between, but like all things the Net breaks, this one is going to take a long time to catch up to what’s already happening.

Read the whole post here.

How civilised are we?

Seth Godin, author, public speaker and entrepreneur recently wrote a very interesting blog post entitled Civilisation. He talks about how we want to me more civilised, but don’t spend much time talking about it. He says

The people who create innovations, jobs, culture and art of all forms have a choice about where and how they do these things. And over and over, they choose to do it in a society that’s civilized, surrounded by people who provide them both safety and encouragement. I’m having trouble thinking of a nation (or even a city) that failed because it invested too much in taking care of its people and in creating a educated, civil society.

My take on this short and very readable post is that to live and thrive in a civilised society, it needs to be, as Godin says, a place of ‘safety and encouragement’. I believe this ties back to making a positive digital footprint where we don’t troll or abuse, but use the space to encourage others and in turn, be encouraged by others.

Personal branding in the age of Google

Although written three years ago, Seth Godin’s piece on personal branding in the age of Google is as relevant as ever. He details how a friend advertised for a housekeeper and what happened when said friend Googled all applicants….

Godin says

Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.

As always, excellent advice from Seth Godin.